The post that never went out
New stock landed on Tuesday. By the time the photos were taken and the caption read the way you wanted, the week was gone and the moment with it.
Mission
Get part of your day back.
Somewhere in every small business there is a pile of marketing that never gets done. The posts that stopped, the article that is a year old, the product page nobody has looked at since the stock changed. Autooopilot exists to take that pile off the owner's desk.
Three pieces free before you pay
No minimum term
The week
The week runs out before the marketing does.
Nobody opens a shop because they love writing captions. There is rarely a full-time role for social media or for search, so the owner does both, at the end of a day that has already been spent. The posting lands on whoever has a spare hour, and there is never a spare hour.
The article from last year
One blog a year is not a plan, it is a memory. Search rewards the shop that answers the same question a hundred ways, month after month, whether or not anyone feels like writing.
The product that sold out
The page still recommends it. Someone clicks, finds nothing there, and buys from the shop that answered them instead.
Where this comes from
Built by people who have done the stocktake.
Lindi and Chelsea have run a homewares and gift store together for years. Two people, thousands of products, a shop floor, a website, a social feed, and a calendar of things that have to happen whether or not anyone has the energy for them.
Autooopilot came out of that shop. Same family, built for the same reason: the work that keeps a small business visible is the work that never fits inside the day.
What that taught us is not that small business owners do not care about marketing. It is the opposite. They care, and it still loses, because the day runs out first. The stock arrives, a customer needs help, a supplier calls back, and the caption waits until nine at night, when the only version of it left is the least ambitious one.
Why stock changes everything
Seasonal stock cannot wait for a slow week.
What is in season today is gone next year. What sold out in the size everyone wanted leaves a page pointing at nothing. The writing has to keep up with the shelf, and the shelf does not sit still.
Paying for words by the hour
- Thousands a month for articles, then hundreds more every time the stock moves.
- A queue of briefs that needs you in the middle of it.
- A writer learning your products from a spreadsheet, one meeting at a time.
- Content that is accurate on the day it is delivered and drifting by the following month.
Written from the catalogue you already own
- One monthly price instead of an invoice per piece and a change order per edit.
- Sold out pieces get rewritten, so the page stops sending people to a dead product.
- Every piece starts from real product data, in the voice your shop already uses.
- Nothing goes out until you tap approve, and a revision never costs a credit.
What it is for
The point was never the posts.
A shop that keeps marketing itself while the owner is somewhere else is a shop that can survive a long lunch, a long weekend, or a week away with the family. That is the trade being made here.
A long lunch that is actually long
A long weekend without the laptop
A trip with the family
The school run without the phone
A Saturday that is off
A community event you are present at
A sourcing trip worth taking
Time on the floor with customers
The business keeps running while you are not looking at it. That is the whole product.
See your own products, styled.
On the call we show you what your catalogue looks like turned into content. No deck, no pressure.