Profile logo
Square PNG at 400 and 300 pixels. Upload the 400; LinkedIn scales it down from there.
Brand assets
The logo and the covers, ready to upload.
Drawn from the same wordmark, cobalt and type the site uses. The first set copies the style of the example posts on the homepage: fanned post cards, real post chrome, big type, a burst of yellow. No prices on any of them.
LinkedIn company page
One square logo and 10 covers. LinkedIn asks for 1512 by 256, so that is what these are, with a double-size copy for retina. The logo is cropped to a circle on some surfaces, so the mark sits well inside the edges.
Where things can go
The Page logo is drawn over the lower left, phones trim the sides, and LinkedIn warns that key details get cut from the lower right. So the left third stays quiet, the headline sits in the centre, and the cards fill the right and run off the edge. The small file is a map of that, at the same size as the covers.
In the style of the example posts
More salesThe promise on its own, two lines, the biggest type in the set.
More sales weeklyThe same promise spread over three lines, with the rhythm of a repeated result.
Big typeTwo lines at 50px instead of three at 33, with the caption dropped. The one that still reads on a phone.
FanThree product posts fanned on blush, type block to the right. The closest to the examples you sent.
Front cardOne post out front, a pin tucked behind it, headline to the right.
Flat fanThree flat-colour post cards, built from the brief rather than from the store.
Wide postOne wide post card filling the right, three lines of type.
Poster set, flat colour and big type
CobaltThe loud one. Yellow type on brand blue, one post at an angle.
CreamThe friendly one. Ink type and a stack of result chips.
PostsThe plain one. Three posts from the catalogue, side by side.
Download the logo and every cover as one ZIP. 24 PNGs, nothing else in it.
Colours
Cobalt is the mark. Yellow is the accent, and it only ever sits on cobalt. Cream is the page.
Cobalt#0B3DFF
Yellow#FFC93C
Primary#2148D8
Ink#17151B
Cream#FEFBF4
Canvas#F6F2EF
Type
Aa 79
Inter
Everything you read on the site: headlines, buttons, body copy. Weights 400 to 900, and headlines are tightened a little as they get larger.
your stock.
Instrument Serif Italic
Accents only, a word or two at a time, where a headline needs a breath. Never body copy, never a full sentence.
Using it
- Clear space. Leave the width of one letter of the mark empty on every side.
- Cobalt or cream. Yellow on cobalt is the strong pairing; ink on cream is the quiet one.
- No recolouring. Not white on white, not outlined, not filled with a gradient.
- No effects. No drop shadows, no rotation of the mark, and the wordmark is a drawing, so it is never retyped.